Calvin Klein to close and rebrand yellow New York store by Raf Simons

The Calvin Klein flagship retail outlet in Ny city that vogue designer Raf Simons decked out in yellow is set to close, pursuing news that he’s leaving the model as Inventive director.

Found at 654 Madison Avenue, the Calvin Klein flagship was overhauled by Simons and American artist Sterling Ruby in 2017 following the Belgian designer into the helm of brand in 2017.


But it’ll now shut after lower than two several years, with Simons departing eight months ahead of the end of his deal.

“The 654 Madison Avenue store will be closing in spring 2019,” said a statement from Calvin Klein. “The company is evaluating options for future retail locations, and will also be unveiling new consumer experiences both online and offline.”

The shop’s Daring new inside, that includes yellow surfaces and scaffolding, was unveiled Soon just after Simon’s appointment as Calvin Klein’s Main Inventive officer. His initial assortment for that brand name, named Drop 2017 205W39NYC following the address of its Manhattan headquarters, was also offered listed here.

Calvin Klein will also relaunch the 205W39NYC arm of the business under a new name, design approach and creative direction.


Simons manufactured a splash when he was appointed on the role, enlisting Ruby to help you put his mark to the flagship retail store – in which he presented his debut collection in opposition to the yellow interiors.


The bright colour seems to glow in the tall Home windows in the creating’s pillared, masonry exterior, as well as its concrete floors inside tackle a golden hue.


Related story Raf Simons and Sterling Ruby transform Calvin Klein store with yellow scaffolding


Besides its yellow composition, The shop also functions an set up by Ruby that comprises scaffolding for hanging apparel, shiny red tassels, hangers, quilts and artwork. The metallic frames are employed as cabinets for displaying shoes, purses along with other products and solutions.


The installation took influences from Simons’ Tumble 2017 205W39NYC assortment, which showcased a palette of vivid crimson, blue, and maroon together with black, white, caramel and gray tones.


Garments had tailored and traditional silhouettes, determined by workwear, western don, and in some cases antique handcrafted quilting pieces.

“It [the collection] is the coming together of different characters and different individuals, just like America itself,” said Simons on Calvin Klein’s website. “It is the unique beauty and emotion of America.”


“It is actually one that finds equal merit in folk and performance, meals courtroom and courtroom, within the humdrum to sci-fi, the city to the rural,” continued his description. “It is just a intimate and filmic outsiders’ eye see of the uniqueness of The united states.”

His most recent collection for the label was presented against giant video screens that played footage from shark thriller Jaws.


Simons and Ruby also redesigned Calvin Klein’s Paris headquarters making use of paint-splashed interiors, whilst the fashion designer worked with Peter Saville to subtly update the manufacturer’s legendary brand.


Right before Calvin Klein, Simons served as creative director for French vogue residence Dior for 3 a long time, throughout which he held a vogue clearly show in a home covered with fresh new, white orchids. The designer also has his own eponymous garments line, which he displays in The big apple Each individual season.


Pictures is by Elizabeth Felicella/Esto Images.

#preload-three qualifications: url( no-repeat -9999px -9999px; #preload-2 track record: url( no-repeat -9999px -9999px; #preload-1 background: url( no-repeat -9999px -9999px; #preload-0 qualifications: url( no-repeat -9999px -9999px;

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button