Bob’s Select bar decorated with liquor lettering

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Architectural studio Designreserve has established a liquor keep-cum-bar in Sanlitum, Beijing with a few rooms that Display screen exceptional bottles in more and more personal configurations.

The Bob’s Select House is the flagship retail store for that cost-effective liquor retailer Bob’s Wine, and is particularly aimed toward creating a Local community House inside a occupied procuring space.


Beijing-centered Designreserve collaborated with graphic designer Zhizhi Liu to explore the traditions of conversation in liquor tradition and products, by creating a facade protected with custom made illustrated fonts.

“Most shops on this street use random fonts for their signages, making the street front unappealing and boring,” Designreserve co-founder Feng Yue told Dezeen.

“We preferred to create a solid visual identity. So we invited a graphic artist to design special fonts for each significant alcohol style exhibited about the facade. For us It is just a sort of community art.”

Bob’s Select is the first store owned by Bob’s Wine that integrates a bar into the retail experience. Although the store’s footprint is small, Designreserve aimed to create a space that allows for easy bottle browsing as well as being comfortable enough to sit and have a drink.


“Earlier shops of Bob’s Wine are well-known for his or her wide range of bottle range together with for his or her calming atmospheres, nevertheless the spaces ended up geared in direction of retail rather then bar,” stated Yue.

“For Bob’s Select, we wanted to blur the boundary between liquor store and bar. We did this by rethinking the ways spaces are arranged, bottles are displayed, and even how the facade would be perceived by the passersby.”


The sixty-square-metre Place is split into 3 rooms that changeover website visitors from the public domain to a far more personal “hideout”.

The first room acts as an entrance area and combines a covered inner corridor space with large openings and outdoor seating that link Bob’s Select to the neighbouring shops and the plaza beyond.


Related story Tea shop meets cocktail bar in London’s Teatulia


Glossy white tiles wrap the countertops, internal and outer walls and the floor of this first Room. These tiles reflect mother nature mild around a the moment-dark and less than-utilised corridor, transforming it into an inviting sociable space.

The second room is designed to simulate a neighbourhood corner store and popular beer and spirit stock are displayed in a mini bar on the inner facade.


Exceptional bottles of wine and whisky are reserved for the ultimate space, exactly where dim lighting generates a salon-style atmosphere for slow browsing and dearer drinking. A glass vault inside of this third space has quite possibly the most exclusive vintages.


“Encounter is The true secret analyzing aspect with the achievement of retail Areas,” mentioned Yue. “As a result, our job as designers is to produce spaces where folks experience inspired and hopeful that town lifestyle can however be enjoyment.”

On the wall of the final innermost room are a selection of historic photos that present a brief history of modern liquor merchandising. Designreserve chose these images to show that the culture of drinking is linked closely to bottle stores.


Designreserve was Established by Lydia Music and Feng Yue in Beijing, and in addition provides a studio in Silicon Valley, California. The studio focuses on making high-quality Areas that boost urban culture.

The studio has previously worked with a local Beijing craft beer to create a tap room and is currently finishing a gin bar in a historical Hutong area.


Zhizhi Liu is one of the to start with Chinese graphic designers recognised through the Alliance Graphique Internationale (AGI) and Tokyo Artwork Director’s Club. He has collaborated with Designreserve on past tasks.


At a tea-themed shop-cum-bar in central London, which serves scorching drinks by working day and alcohol-infused tipples during the night time, Russell Sage Studios looked on the crops of Bangladesh to inform the rich-hued interiors.

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